Steve Kelleher, president and chief executive officer of Hyu

CANADA - AUGUST 19: Steve Kelleher, president and chief executive officer of Hyundai Motor Co.'s Canadian unit, speaks during a press conference in a Hollywood North Auto Parts Inc. auto wrecking yard in Toronto, Ontario, Canada, on Wednesday, Aug. 19, 2009. Hyundai's Canadian arm announced an incentive program for customers to trade in older vehicles for its 2009 and 2010 models at a discount. Canada's federal government is also offering a "Retire Your Ride" C$300 ($271) rebate for customers who swap older cars for new ones, the Toronto Star reported yesterday. (Photo by Norm Betts/Bloomberg via Getty Images)