UCI Professor Connie Pechmann stands in front of a television screen showing a California anti–smoki

UCI Professor Connie Pechmann stands in front of a television screen showing a California anti–smoking TV ad, Wednesday afternoon at the Graduate School of Management on the UC Irvine campus in Irvine. Pechmann has released a new study about the effectiveness of anti–smoking TV ad campaigns in Canada, California, Vermont and other places. She has found that some of the ads were not effective in appealing to youth, which is the campaign's goal. (Photo by Richard Hartog/Los Angeles Times via Getty Images)
UCI Professor Connie Pechmann stands in front of a television screen showing a California anti–smoking TV ad, Wednesday afternoon at the Graduate School of Management on the UC Irvine campus in Irvine. Pechmann has released a new study about the effectiveness of anti–smoking TV ad campaigns in Canada, California, Vermont and other places. She has found that some of the ads were not effective in appealing to youth, which is the campaign's goal. (Photo by Richard Hartog/Los Angeles Times via Getty Images)
UCI Professor Connie Pechmann stands in front of a television screen showing a California anti–smoki
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Credit:
Richard Hartog / Contributor
Editorial #:
567295683
Collection:
Los Angeles Times
Date created:
01 January, 1900
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Source:
Los Angeles Times
Object name:
MG 013482.ME.0809.smoking1.RH
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2054 x 2400 px (17.39 x 20.32 cm) - 300 dpi - 1 MB