2008 BMW China Culture Journey Launched

HANGZHOU, CHINA - OCTOBER 21: (CHINA OUT) Cargo boats pass under the Gong Chen Bridge, an arch bridge dates to 1631, on the ancient Jinghang Grand Canal during the 2008 BMW China Culture Journey on October 21, 2008 in Hangzhou of Zhejiang Province, China. Besides making a donation, BMW has launched a series of activities to preserve Chinese cultural heritage in Beijing, Tianjin, Shandong, Jiangsu, Zhejiang and Anhui provinces. On October 14, the 2008 BMW China Culture Journey was kicked off to promote the awareness and protection of China's intangible cultural heritage. During the activity, a car team which consists of experts, scholars, journalists and other persons, will travel along the Jinghang Grand Canal heading from Beijing to south, reaching Huizhou of Anhui Province. The 1,614 miles journey will explore the folk culture along the Jinghang Canal. (Photo by China Photos/Getty Images)